The Anonymous User as a Legitimate Buyer

Introduction

In the digital economy, identity has become currency. Name, surname, address, bank details, and behavioral patterns have become a raw material traded faster than the services themselves. In this context, the anonymous user is often treated as suspicious, dangerous, or illegitimate. Especially in the adult industry.

Such thinking is not just wrong – it is dangerous.

Anonymity is not fraud, but protection

An anonymous user is not necessarily someone who wants to break the rules. Often, it is an individual who wants to protect their privacy, family, employment, or social status. In the adult industry, anonymity is not the exception, but the norm of self-protection.

The European legal and cultural space still treats anonymity through the prism of suspicion. But in reality, it is a completely rational response to real risks: blackmail, identity disclosure, social stigma, and digital abuse. If the system cannot protect a user with a name and surname, they have the right to protect themselves.

Legitimacy comes from conduct, not from a name

In the classic economy, a buyer's legitimacy is not tied to their identity, but to their adherence to the rules: payment, agreement, responsibility. No one in a store asks for an ID to buy a book or a concert ticket. Why should it be different for adult services?

An anonymous user is a legitimate buyer if they:

• respect the agreed terms,

• make the payment,

• act responsibly and without violence,

• do not abuse the system or individuals.

Identity itself does not guarantee safety. Behavior does.

Forcing disclosure creates risk

The paradox of modern systems is that the more they demand disclosure, the less secure they become. Centralized databases, copies of documents, and transaction trails become targets for abuse. In the adult industry, the consequences of such leaks are particularly severe.

Forcing identity disclosure does not protect workers – it often exposes them to additional risk. Anonymous systems based on verifying behavior and transactions can be safer than names and photos.

Anonymity and responsibility are not opposites

One of the biggest misconceptions is the belief that anonymity means a lack of responsibility. This is only true in bad systems. Well-designed models allow for external anonymity and internal traceability.

This means:

• unique internal identifiers,

• traceable transactions without disclosing personal data,

• clear mechanisms for sanctioning abuse,

• the possibility of exclusion without public disclosure of identity.

Such models do not protect abuse – they protect people.

Why the adult industry needs this first

The adult industry is often a laboratory for social change. What is a taboo today is a standard tomorrow. Digital payments, video content, subscription models – all of this was first established right here.

Therefore, it is not surprising that it is in this space that the question is first being asked: is it possible to separate the right to privacy from the right to participate in the economy?

The answer is yes. And initiatives like Dobra Družba are proving this in practice: with models where the anonymous user is not a problem, but a respected part of the system.

From suspicion to standard

If Europe wants to talk seriously about digital rights, it will have to accept the fact that anonymity is not an exception, but one of the fundamental forms of freedom in the digital space. An anonymous user is not a less worthy buyer. They are often more thoughtful, more cautious, and more consistent.

The question is not whether we will allow anonymous users. The question is whether we will build systems that can distinguish between anonymity and abuse.

The adult industry has the opportunity – and the responsibility – to show the way.